![]() ![]() ![]() You can buy an iPhone, depending upon which one you select, for in that same kind of ballpark," A pple CEO Tim Cook told Fortune on Monday. "If you look across our product lines, you can buy an iPad today for under $300. The "Apple Tax" - the premium over similar products from other companies that you would have to pay for Apple's design and software - has been on its way out for awhile.Īpple has been making its entry level products more affordable for a few years, signaling a shift in pricing where it simultaneously pushes in the high end - the $1000 iPhone or the $1300 Apple Watch - while pricing its entry-level products at a level where middle class consumers in developing countries can afford them. Account icon An icon in the shape of a person's head and shoulders. ![]()
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